Senior Director, Business Development

As the Senior Director, Business Development focused on the Retail vertical at Epsilon, you will lead and drive new logo opportunities and sales efforts related to data products and services specifically designed to support organizations in the Retail sector. You will strategize, collaborate, and execute sales plans, aiming to enhance the impact of data-driven solutions in the Retail space. The Senior Director, Business Development will be bolstered by a lead generation team.

Duties and Responsibilities:

New Logo Pursuit:

• Identify and lead the pursuit of targeted new logo business and contract expansion opportunities within target accounts.
• Create and cultivate resources while actively seeking and nurturing new business prospects.
• Identify and manage resources to develop proposals that position the full range of Epsilon’s capabilities and data solutions to customers.

Strategic Leadership:

• Provide leadership, vision, and direction to the data sales team focusing on the Retail sector.
• Develop and communicate sales strategies that not only align with business goals within the Retail organizations.

Sales Planning and Execution:

• Develop comprehensive sales plans tailored to the Retail sector.
• Exceed sales targets, increase market share, and drive positive social impact, emphasizing diversity and inclusion.
• Responsible for generating up to $1,000,000 dollars in revenue annually as assigned by the SVP of Business Development.

Collaboration and Alignment:

• Collaborate with internal teams, including product development, marketing, and analytics, to ensure the alignment of data offerings with the diverse requirements and goals of Retail organizations.

Market Insights and Innovation:

• Stay informed about industry trends, competitor activities, and market shifts within the Retail space.
• Identify new opportunities, innovations and emerging data-driven strategies that can benefit Retail organizations. 

Reporting and Analysis:

• Utilize sales performance data to generate reports, analyze results, and present findings to senior management.
• Make data-driven recommendations for future strategies and developments.

Preferred Qualifications:

• Demonstrated experience and knowledge of the Retail sector.
• Proven track record of successful sales leadership within the Retail sector.
• Understanding of data-driven technologies and analytics in the Retail sector.
• Ability to create and execute sales strategies aligned with the goals and mission of Retail organizations.
• Proven ability to build and maintain relationships with key stakeholders.
• Experience working collaboratively with cross-functional teams such as product development, marketing, analytics, and other relevant departments to align data offerings with the Retail sector.
• Knowledge of direct-to-consumer and direct-to-practitioner marketing programs.
• Strong business, communication and presentation skills and the ability to advocate for the value of data-driven solutions.
• Senior-level hunter that enjoys prospecting, cold calling and needs based selling.
• Demonstrate experience developing sales in the data, tech, digital or agency business, have a strong network of prior relationships and contacts (senior level), and show leadership skills in developing the right tools to get the job done.
• Manage and ensure a strong pipeline; make prospecting and networking a part of the regular routine to ensure that new prospects/opportunities are being added to the pipeline on a consistent basis.
• Strong knowledge of 3rd party data assets, data enrichment, data hygiene, data licenses along with the Ad-Tech industry: DMP, DSP, Data Onboarding, etc.
• Understanding of complex and lengthy sales cycles and how to create achievable milestones and deliver meticulous follow-up.
• Proven ability to negotiate and close deals.
• Must be strategic, flexible, tenacious, results oriented.
• Adept at dealing with a constantly changing environment.
• Bachelor’s degree preferred, MBA a plus.
• Strong experience and passion to be a top seller as a full-time new logo hunter.
• Strong sales experience in Data, Programmatic / Digital Media, Marketing, or advertising related fields
• B2B Business Development experience, with a successful close rate
• Ability to travel as needed, for client meetings and industry events.

Additional Information

About Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

• Our Culture :
• Life at Epsilon :
• DE&I :
• CSR :

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

For San Francisco Bay and Los Angeles Areas : Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.

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