Head Of Consumer Insights & Analytics Cluster

At PMI, we’ve chosen to do something huge. We’re building our future with the purpose to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter solutions and the space to move your career forward in endlessly different directions. If you enjoy working collaboratively and in a fast-paced environment, you’ll be in your element here! We’re recruiting a Head ofConsumer Insights & Analytics Cluster who will be based in Istanbul and you will be responsible to delivering consumer and business insights to the local geography and to align with stakeholders on the key priorities for the market/ hub and ensure that they can recommend the right research strategy to be able to help the business achieve their objectives, Includes all categories with specific focus on consumer understanding to build multi category and also responsible to marshal resources not only in CIA function, but information sitting in commercial, IT, IBS and other teams locally, regionally and centrally and deliver clear, decisive insight and help in strategic decision making process including planning, managing and delivering all output of Insights function to support commercialization and growth of CC/SFP categories. Your day-to-day • Ensure strategic thinking of SFP growth plan and insight need to meet the business targets and delivery of integrated reports, workshops, issue-based analysis to build awareness, reduce abandonment and improve consumer journey across the funnel. • Advise the central data products team on market representation, methodology and necessary local peculiarities to be able to roll out key data products like NCPT, BEA, RMS, GCTS for their respective geography. Synthesize the findings across different trackers to deliver critical business insights building on key business or consumer pain points and ways to revolve it. • Drive the CIA agenda within the local organization. Able to explain and build on consumer centricity across all grades in the relevant geography. Stand up to consumer centricity focus, help business and question them on non-strategic decision making. Being able to participate at the local management team level and participate actively to drive consumer thinking while being aware of business targets. • Generating insights to serve the multi-category environment of the market, including targeting approach, portfolio optimization and communication development. What we’re looking for: • University degree in in related areas - Maths, statistics, communication, sociology etc. • Minimum 12 years’ experience working in Consumer Insights and or marketing or other commercial functions. • Proficient in digital tools related to statistics, data gathering analysis and interpretation. • Strong interest in consumer-centric work and high affinity for data • Strong communication skills as well as conceptual thinking and organized work • Collaborative & entrepreneurial results-driven mindset. Capable of aligning top-down, cross-functional and market priorities, analyses, and insights. • Fluency in English required. WHAT WE OFFER: Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: to deliver a smoke-free future