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Head of Offering (Product) Management
The Head of Offering (Product) Management is responsible of leading a regional team of Offering Specialists who manage a vast portfolio of Building Automation products (Fire, Security & Building Management Systems) across Middle East, Turkiye and Africa.
Offering Management Team’s job scope consists of developing and optimizing an offering portfolio strategy based on customer insights; competitive and market intelligence, and executing that strategy to optimize the offerings, market position, organic growth, and financial return of the product portfolio across the product lifecycle. Head of Offering Managers work closely with cross-functional departments, such as engineering/R&D, manufacturing/sourcing or software development, internal sales and field sales, marketing, as well as Honeywell senior executives to maximize the growth, development and return on investment of the organization’s product portfolio today and in the future.
Key requirements
· Market Research & Competitive Landscape. Understand big-picture market drivers, challenges, competitors, and overall business environment. Identify critical gaps and execute primary/secondary research to address or leverage the Strategic Marketing Team to do so. Calculate the maximum potential market size (Total Addressable Market – TAM) with help of the Strategic Marketing Team, evaluate the solution for commercial viability, and calculate Share of Demand (SOD). Continually assess market traction and competitiveness to re-evaluate New Product Introductions (NPI), pricing, or end-of-life (EOL) actions.
· Voice of Customer & Segmentation. Able to conduct both VOC and Observational VOC (OVOC) by spending time with customers. Perform continuous discovery to identify and articulate the high value problemscustomers have, and the linkage of those problems to how customers make money. Connect key customer stakeholders and what our offerings do for them, and which needs drive purchase decisions. Evaluate sources of disruption and understand the customer decision journey and how to utilize key personas to transition to each step. Perform customer market segmentation analysis.
· Value Proposition & Competitive Positioning. Identify and state the target segment and problem to be solved in value propositions. Understand the value drivers and quantify them relative to the Next Best Alternative in value propositions. Perform competitive analysis of Honeywell products and services vs. the Next Best Alternatives. Work with Customer Marketing (CM) & Commercial Excellence Teams (CE) (i.e. Sales and Service) to communicate value propositions and their monetary values to the customer.
· New Offering Management. Translate customer and business needs into actionable product requirements. Provide customer marketing with appropriate information on offering, target segments and value propositions for effective sales collateral and campaigns. Ensure requirements of each participating function are accurately represented in the product plan and launch timeline.
· Business Models & Pricing. Define the appropriate value capture model (one-time sale, subscription, service, outcome-based, etc.) and pricing strategy based on appropriate value share relative to Next Best Alterative, and ensure implementation by the commercial excellence team. Develop financial models for new and current offering, quantifying and balancing expected revenue against investment and ongoing fixed and variable costs to estimate projected margin, operating income, revenue, and return on investment. Develop a negotiation walk to close a sale for/with sales. Utilize a management operating system (MOS) to track pricing – PVA (price-volume analysis), etc. Demonstrate variable margin understanding and the linkage pricing has to margin performance.
Role Requirements
· Manager with 7+ years of experience in [Product Management, Marketing, R&D/Engineering and/or in an offering-specific domain], with a track record of demonstrated, recognizable results.
· 4+ years of managerial experience
· An undergraduate degree is required, preferably in an analytical (e.g. economics, math, engineering, marketing, management, etc. or technical discipline]
Our offer
· A culture that fosters inclusion, diversity, and innovation in an international work environment
· Market specific training and ongoing personal development.
· Experienced leaders to support your professional development
Our offer
· A culture that fosters inclusion, diversity, and innovation in an international work environment
· Market specific training and ongoing personal development.
· Experienced leaders to support your professional development
Equal opportunity statement
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Join us nowand be part of a global team of thinkers, innovators, dreamers, and doers who make the things that make the future!
#TheFutureIsWhatWeMakeIt
Additional Information
- JOB ID: req433320
- Category: Business Management
- Location: Kucukbakkalkoy Mah. Kayisdagi Cad No. Kat 27,Istanbul,34750,Turkey
- Exempt