Adres
Media Manager – Cartier Iberia
Are you curious to work on wonderful luxury products and to support the Media Strategy of one of the most prestigious luxury Maison? Are you passionate about luxury industry? Are you willing to be part of a dynamic and collaborative team in the heart of Madrid?
HOW WILL YOU MAKE AN IMPACT?
Our market is composed of two countries with 4 Cartier boutiques and several watch specialists’ accounts, in different typology of business (independent, travel retail, chain, and department store).
As Media Manager you will define the Media strategy with the development, planning, and implementation of all media & digital communications for Cartier Iberia. You will manage external media agency, maintain budgets, as well as lead competitive analysis for our market.
The position will also hold a transversal role of preparation and coordination of the Marketing & Communication calendar.
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
- Media Strategy
- Build annual media strategy and planning (Institutional and COOP), with innovation and strategic vision in accordance with Cartier Iberia’s business objectives
- Design yearly media briefing, planning mix and oversee implementation of the media strategy across all channels with a major focus on print, digital, social media, search and OOH in accordance to annual communication plan
- Establish KPIs of the implemented actions and recommend corrective actions
- Lead the media agency, enforce brand standard/safety and organize regular catch ups, briefings and follow up meetings with the media agency.
- Provide strategic oversight of the media and advertising strategy in an ongoing effort to maximize the efficiency of media investments
- Handle implementation in terms of budget allocation, media presence, traffic, quality control and consistency between local and international actions. Strong collaboration required with PR Manager to support qualitative press relation and coverage
- Digital Strategy:
- Build the digital strategy across channels in conjunction with the overall media plan and explore proactively new channels to enrich the Maison’s digital media territory
- Create engaging mobile and cross-marketing initiatives to drive traffic to Cartier website and platforms
- Develop the new digital channel and format to enhance brand/campaign awareness among new generation
- Develop mix plans to optimize our social channels and leverage a targeted audience to push awareness, engagement and conversion
- Identify best schedule, frequency, formats and media platforms to achieve relevant and highly engaging results for each campaign on display and social media channels
- Coordinate the paid and organic digital programs calendar with HQ and local teams; Marketing, PR, Creative Contents, Culture and Corporate Communication, Event, CRM and Retail activities.
- Search Engine Marketing: Build search engine volume and efficiency forecasts, making recommendations on keywords selection, liaising with the HQ and local media agency. Follow up HQ’s search strategy based on marketing/communication/E-commerce objectives to increase SEM in Iberia.
- Performance
- Ensure accurate input of all campaign’s activation
- Evaluate media campaigns and activations from multiple data sources especially from Google Analytics and draw clear conclusions and actionable recommendations.
- Brand Image KPIs analysis and data extraction for Monthly reporting on Brand Digital Visibility & Brand interest.
- Work closely with Cartier Central teams in the tracking, monitoring of campaigns and the implementation of new performance media dashboards.
- Monitor the media marketplace to stay ahead of trends, identify opportunities and emerging issues, while understanding new technologies and consumer insights
- Share inputs regarding media environment evolution especially digital transformation
- Stay connected and informed of the latest trends and products offered by key media players such Google, Facebook, etc. in order to anticipate and propose new digital solutions that enrich our audience’s journeys.
- Maintain accurate spending forecasts and update as needed; manage all activity for media budget internal tracking and performance – Athena.
- Confirm proof-of-performance for all placements prior to invoice payment.
- Follow-up and control of budgets related to the marketing and communications activities (incl. monthly reporting) and communication financial procedures
- Collaborate and follow up with other departments at Cartier Iberia to ensure the right implementation and use of budget resources.
HOW DO WE KEEP YOU SMILING?
A great opportunity to truly make a mark in the Iberia landscape and uphold the outstanding quality of Cartier. You will be a part of a team and represent the best in class in terms of service and quality!
YOUR JOURNEY WITH US:
- If your application is selected we will reach out to you within 2 weeks with an informal introductory call.
- The next step from there would be a personal meeting with our Communication Manager, Marketing Director and HR Business Partner for Cartier.
- After passing, you will be asked to complete an assessment
YOUR PROFILE ?
A Master’s degree in Business Administration, Marketing or relevant discipline
At least 5 years of relevant experience in Media Management with a proven track record in digital.
Strategic thinker and ability to execute and implement concrete actions
Solution oriented, translating results into actionable recommendations.
Strong communication skills and thrive working cross-functionally, ability to engage with colleagues at all levels of seniority.
Highly organized, structured, enthusiastic, positive and pragmatic attitude. Client-centric and growth mindset. Comfortable with project management approach.
Fluency in English and Spanish
