AdresUnilever is currently hiring for CMI Assistant Manager, H&H, TUI
Function: CMI
Reports to: Home Care CMI Lead, MET
Scope: TUI Home & Hygiene CMI
Location: Turkey
Terms & Conditions: Istanbul, Umraniye U-House based, Full-time
ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
CATEGORY/FUNCTION INTRODUCTION
Household Care globally is an extremely dynamic as well as important category for Unilever. Household Care has the ambition to grow aggressively by driving market development and white space expansion.
Home & Hygiene Turkey is a key contributor and growth driver for global Household Care. Brand contributions to the global growth is very significant, Turkey CIF and Turkey DOMESTOS are globally 1st biggest market.
The MET region is made up of 2 BUs which are TUI and Arabia. In terms of size TUI is the biggest BU for Home & Hygiene while Arabia has growth ambition and strong plans to drive portfolio extension in the region.
The CMI function’s mission is to inspire, provoke and drive transformation action/growth. In this role you will contribute to delivering the CMI mission by being the CMI business partner to Home and Hygiene category and leading the CMI team who business partner Turkey CCBT
JOB PURPOSE
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are passionate about sustainability and believing in turning ordinary chores into extraordinary moments that don’t cost the earth then this role is just for you!
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
The key responsibilities in this role are:
- Core partner to BU GM and Marketing Team
- Leads consumer insight into BU agenda of strategy, S&OP, innovation deployment, Communication deployment, NRM,etc.
- Interfaces with Business Group CMI on cluster innovation and communication projects
- Leads consumer guidance for ‘20/10 Innovation’ and Communication projects
- Interfaces with CMI Expertise Teams to bring agile answers to business questions and identify growth opportunities.
- Deliver local consumer connection programmes that create growth insights for brands and categories.
- Manage local suppliers ensuring maximum value for the business regarding quality, timeliness and service
WHAT YOU WILL NEED TO SUCCEED
Experiences & Qualifications
This is a CMI role which requires:
- minimum 3 years of research experience; preferable experienced in both brand development and brand building research methods.
- consumer mindset; driver of consumer centric marketing
- external orientation; driver of bringing the outside world into the marketing team (consumer, culture, future)
- holistic / lateral thinking; ability to create new insight, elevate thinking & think out of the box;
- digital & data capabilities; driver of new digital methodology & measurement tools
- business partnership skills (demonstrable track record of outstanding partnership with business partners, stakeholdering, communication, OTIF delivery, strong point of view, identification of growth opportunities).
Skills
For CMI there is a set of essential skills needed for every role, and then 4 sets of skills associated to doing different types of CMI work; Strategy & Futurology, Brand Activating, Data Artistry, Brand Crafting.
This role requires following key skills:
- Marketing & 6P Acumen: Partner marketing in generating brand opportunities that create the best end to end consumer experience across the 6Ps
- Business Acumen & Partnering: Work with cross functions not only marketing/CD. Shifting all briefs and learning plans from insight output to business outcome. Extracting maximum value from data and insight initiatives by building strong collaborations and influencing key business partners (internally and externally)
- Transformational Story-Telling: Creating and delivering, fact-based, business-relevant, consumer-centric insight narratives, capable of driving business action and impact. Successfully introducing a breakthrough idea, process or tool that gains followership and delivers measurable change within the business.
- Market Research & Insight Generation: Knowing when and how to deploy research to answer key business questions and how to connect all available data in the business to transform knowledge into transformational insights for the business.
- Strategic Thinking & Problem Solving: Defining a problem, causation and solution in an objective, systematic way that showcases vulnerabilities or threats clearly while delivering opportunities that offer a competitive advantage.
- Digital Acumen: Using your digital acumen to inform marketing and customer strategies and activities, creating and landing content that resonates with the target audience across different digital channels
Leadership
- You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
- As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
- Critical SOL (Standards of Leadership) Behaviors
- PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
- PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
- CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
- PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
- AGILITY: Explores the world around them, continually learning and developing their skills.
Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
